Box office: "wreck

In new release news that isn’t Creed II, Walt Disney’s Ralph Breaks the internet earned a near-record $84.5 million in its first five days of domestic release. That’s right in between Moana ($82m in 2016) and Frozen ($93m in 2013) among the vị trí cao nhất three Thanksgiving launches of all time, sans inflation of course. Actually, the $56m Fri-Sun launch for Wreck-It Ralph 2 is still right in between Tangled ($48m in 2000/$55m adjusted) and Moana ($56.6m in 2016/$58m adjusted). Point being, the John C. Reilly/Sarah Silverman/Gal Gadot sequel played exactly lượt thích a Disney Thanksgiving toon. It was a bit frontloaded (4.56 x its $18.5m Wednesday), but that’s only an issue if it craters after the holiday.

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So, yes, folks did want a sequel toWreck-It Ralpheven six years later, as the "Ralph & Vanellope go into the Internet" plot provided ample opportunities for... Corporate synergy. Yes, that Disney Princess scene was a huge sale win, và as long as audiences like the rest the movie it won"t matter that 90% of the sequence was revealed in the trailers. Yes, the movie is thus far more frontloaded than the prior Disney toons, but it is a sequel. Unless something changes, the only long-term question will be whether it ends up closer toTangled($200 million in 2010) andCoco($206m in 2017) orToy Story 2($242m way back in 1999) andMoana($248m in 2016).

Inflation notwithstanding (Toy Story 2’s gross would be around $437 million), there does seem khổng lồ be a ceiling for Thanksgiving weekend Disney toons. We can partially blame Walt Disney’s habit of also dating year-end biggies in Christmas on top of the November toon. Tangledhad to khuyễn mãi giảm giá withTron: Legacy,Moanahad to khuyến mãi withRogue OneandCocohad to lớn thrive alongsideThe Last Jedi. That partially explains whyFrozenlegged it lớn $400m in 2013. The rest of the Christmas biggies were either intended for adults (Disney’s Saving Mr. Banks, Fox’s The Secret Life of Walter Mitty) or were too violent for young kids (Warner Bros.’ The Hobbit: The Desolation of Smaug).


For youngsters,Frozenwas the only game in town from Thanksgiving toThe LEGO Movie.

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We’ll see ifMary Poppins Returns will affectRalph Wrecks the Internet’s fortunes accordingly. The buzz has been strong, and the Emily Blunt musical fantasy will stand out in a crowded Christmas (Once Upon a Deadpool, Spider-Man: Into the Spider-Verse,Mortal Engines,Aquaman,Bumblebee) by not being an action movie. I don’t think anyone is expectingMary Poppins Returnsto flirt withRogue Onenumbers (Hobbit sequelnumbers would qualify as a big win), so there may be some money on the table & an opportunity to lớn pass $250 million domestic. But that presumes that Ralph 2’s frontloading wasn’t a sign of things to lớn come.

IfWreck-It Ralph 2stays within the Disney “comfort zone,” it may signal that they don’t need to make sequels in order khổng lồ make big bucks and/or that sequels won’t necessarily earn more than animated originals. That’s not necessarily a criticism, as it’s not lượt thích they have a bunch of animated sequels on tap after Frozen 2. Moreover, as much as we lượt thích to complain about those “live-action” Disney remakes, the success of that sub-genre guarantees that Disney will make more original (or non-sequel) Disney Animation movies. You can’t remake what doesn’t exist in the Disney Vault, & I don’t think folks are clamoring for a live-action redo of Return of Jafar or Home on the Range.

Speaking of sequels, with $126 million worldwide,Ralph Breaks the internet is already (by default) Disney’s most successful animated sequel, sans inflation. Even if you count the Toon Disney titles, Ralph Breaks the mạng internet has already passed the unadjusted domestic totals of The Rescuers Down Under ($28 million in 1990/$60m adjusted), Fantasia 2000 ($61m in 2000/$102m adjusted), Return to Neverland ($48.3m in 2002/$76m adjusted), The Jungle Book 2 ($48m in 2003/$73m adjusted) and Planes: Fire và Rescue ($59m in 2014/$67m adjusted) & every previous wholly animated Winnie the Pooh movie thus far. To lớn the extent that Ralph Breaks the internet was a kiểm tra case for future Disney sequels (not counting the Pixar movies), it was an unqualified success. Bring on “Disney Princesses: The Animated Series.


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I"ve studied the film industry, both academically & informally, & with an emphasis in box office analysis, for nearly 30 years. I have extensively written about all

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I"ve studied the film industry, both academically and informally, & with an emphasis in box office analysis, for nearly 30 years. I have extensively written about all of said subjects for the last 13 years. My outlets for film criticism, box office commentary, and film-skewing scholarship have included The Huffington Post, Salon, and Film Threat. Follow me at